How a Holocaust legacy helped launch the Kind bar brand, AZ Jewish Post

from near Pima County

NEW YORK (JTA) — In many respects, the Manhattan headquarters of Kind Snacks — the purveyors of the omnipresent fruit and nut bars found everywhere from health-food stores to office-supply emporiums — are pretty much what you’d expect: Scads of casually dressed millennials mill about sleek, brightly colored rooms adorned with inspirational quotes from the likes of Desmond Tutu and Groucho Marx.

of desmond tutu desmond tutu and

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